Making something simple is often times harder than making it really complex. WordPress eCommerce is one of those things that can get really complex, really quickly. And Exchange by iThemes is looking to change that.

Exchange is an eCommerce platform that keeps things simple and modular, to make eCommerce with WordPress easier for users and developers alike.

I’ve beta tested Exchange, and it’s a promising platform that’s not near as intimating as other eCommerce options.

Exchange is trying to simplify things that other aspects of eCommerce try to force into being hard, like payment gateways. They’ve recently created a chart to help store owners figure out their options, and easy to implement gateways like Paypal and Stripe are available right out of the box.

Exchange launched with the ability to handle digital downloads and decided to let customers help guide future development. They’ve now got physical products and memberships under development and on the way.

We’re very thankful for Exchange’s support of WordCamp Birmingham as a Gold level sponsor.