In the 2008 presidential race, the Obama campaign used a/b testing to increase their email sign-up rate by 40% which gave the campaign an estimated additional 2.8 million email address and $60 million. Learn the principals and tools of a/b testing and how to use them on your site. We’ll look at some case studies of sites that have made use of these tools and what they learned. We’ll also look at what tools are available for us to use and run a test or two.

This Talk Is For: Everyone!

What The Audience Will Learn: By attending this talk, the audience will learn why their site should be using a/b testing and how to make it happen.