Building a website for a client is a lot different than building a product like a theme or a plugin for mass consumption. How do you reach your intended audience? How do you package your product? How do you manage sales, support and internal administration? I’ll be using some personal and shared examples of things to consider when structuring a business around a product. Learn from our mistakes to avoid making your own!

This Talk Is For: Business Owners

What The Audience Will Learn: I’d like the audience to consider their options and needs for selling a product, as opposed to individualized service.