Do you want to sell a premium WordPress plugin but keep holding back because you think all the good plugins have already been written?  Maybe you have a solid plugin you’ve been working on, but are unsure how to navigate the logistics of selling it on your own website and building a business around your work.  Don’t let these things stop you.  Building a premium WordPress plugin business has its challenges, but it just might be easier now than it ever has been.  In this session, Matthew Muro shares lessons he’s learned from building, shipping, and maintaining his own plugin – Visual Form Builder Pro.  Matthew will provide a complete overview of the tools and techniques he uses to manage every aspect of his plugin business.  This includes concrete information on choosing an e-commerce platform, designing the plugin website, managing updates, and writing documentation.  You’ll also get some tips on pricing, support, staying motivated, and dealing with customer feedback

This Talk Is For: Developers

What The Audience Will Learn: The audience will learn just how easy it is to sell a plugin. At the end of the talk, the audience will know exactly which tools, methods, and services to use to sell their own plugin.